Naked economics chapter summaries

Economic analysis can be useful for investors, business, and government policy makers. Yet, economic concepts can seem complex because of all the bars, charts and technical jargon involved. Naked Economics explains powerful economic concepts in layman terms, helping us to understand the fundamentals of the economy at work. Here are some highlights of the book. There are 2 key assumptions which explain pretty much how the world works, and why market mechanisms are so powerful.

It offers insight into morals, ethics, and regulations associated with economic decisions. Economists use tools to look at a big picture and determine trade-offs to optimize living standards for society. They do this based on the common standard that individuals work in their own best interest. While the economy of the world seems dismal at times, the fact is that as a global economy, we are much richer than a century ago. There are many factors to consider when factoring the well-being of economy.

Naked Economics does a great job of giving an overview of the key frameworks in economics in an easy to read manner. The main theme of the book is incentives and how they are structured globally, nation-wide, and ultimately on a person by person basis. Chapter 1 — The Power of Markets Invisible Hand — The free market aligns self-interest with improving the overall standard of living for most members of society. Slight talent advantages can render large profits in large markets. Behavioral economics studies the intersection of psychology and economics, focusing on how humans make decisions.

This report will describe about marketing history, company ethics and current market position of LUSH. This report also deals how LUSH is making their products with sustainability and what marketing strategy they are following. We will discuss about marketing mix of LUSH, How they are doing ethical business and their position in competitive.