Sex attracts attention. Though it's often a taboo subject, advertisers that use sex in their marketing often create effective and memorable campaigns. Brands such as Victoria's Secret and GoDaddy. In sales, gaining the attention of clients and potential buyers is often half the battle. People are hardwired to notice sexually relevant information, so ads with sexual content get noticed.
Sex in Advertising Statistics - Why Sex Sells - BusinessNewsDaily - Business News Daily
However, the line between the empowerment and the objectification has proved a difficult one for retailers to distinguish, and so to play it safe, many have turned down the heat. Does this mean retailers are rethinking their sexual advertising strategy? The US fashion retailer was once recognised for using sexualised ads to promote its fashion range, with shirtless models featured on its paper bags. However, in early it changed its policy.
Since day one, brands have been using sex to sell their products and spark conversations. It draws attention and plays into our most primal human desires: to be wanted and to be loved. Some brands rely on sexual imagery and innuendo more than others, but the ones that do send the same message: this product will boost your sex appeal. Travel back in time to the s, when women — and their sex lives — were buttoned up. Sure, everyone was having sex, but no-one was talking about it openly.
As attitudes to sex and gender continue to evolve rapidly, driving the nature of the overarching narrative in very different directions, the old adage may not be as clear-cut as it once was. At the time, the sensual nature of the campaign caused a stir. Today, it is regarded as one of the earliest examples of an ad that followed that old marketing adage: sex sells.