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Carter's Content Cop series highlights other YouTube channels, critiquing their content as well as their owner's behavior on social media. Each episode of Content Cop has been dubbed as an "event" by fellow YouTube commentators, with every new episode sparking controversy. Fellow YouTube personality Philip DeFranco has stated that he is a fan of Carter and that "no one does hit-pieces better than Ian",  referring to his thorough but also entertaining style of criticism. In the video, he accused Keem of threatening big YouTubers with negative coverage and promoting small channels or accusing them of hiding something. Carter called Keem a "very rash decision maker" and showed clips of Keem saying what he called "really regrettable shit". In response, Keem called the Content Cop video "entertaining" and denied wanting to attack other YouTubers, saying he has "no problem booking guests or landing exclusive interviews".